Your fab bag will be very new and well-travelled! It will need a couple of days to breathe and come alive and feel at home with you. 

Bags with more structure will often have an insert to help maintain shape and form but others like totes and pouches will be flat.

Regardless of bag style, I recommend giving your bag a Spa day! Remove any inserts and then stuff as full as possible with paper, tee-shirts, towels or similar - really packing into the base and corners especially to stretch the material and help remove any wrinkles and creases. Then, provide pampering with several good massage sessions to relieve stiffness.

For bags with optional long straps, remove any protective sleeves and then give them a good stretch and massage. Attach to your bag and then hang with several more massages thereafter.

Within a few days, your new bag will have acclimatised and once you’ve used it a few times it will soon settle-in and mould itself to you. *Please report any obvious damage or faults immediately!

To clean, wipe gently with a damp cloth and allow to dry naturally.